Wednesday, March 9, 2011

Tuesday, March 8, 2011

Autodesk Launches 2012 Digital Entertainment Products

Autodesk announced new releases of the company‘s digital entertainment creation software and middleware. The 2012 versions enable iterative workflows, help users manage complexity and provide new creative tools. Autodesk products have been used to create popular movies like "Black Swan," chart-topping video games such as "Medal of Honor," primetime television commercials like the "Bridgestone ‘Carma‘" Super Bowl ad and hit television shows such as "Glee." "Movie, video game and television audiences are demanding more sophisticated content, which is causing production complexity to outpace budgets," said Marc Petit, Autodesk senior vice president, Media & Entertainment. "To remain competitive, studios must improve production efficiency and maximize their creative capabilities."

"Our 2012 product releases harness the latest hardware technology to increase performance and deliver stunning graphics in the viewport," Petit continued. "We have also enhanced interoperability and simplified pipeline integration, making it easier for our customers to take advantage of specialized toolsets; and provided new creative tools for modern production trends like virtual moviemaking and stereoscopic 3D production."